Photo Website 101

I recently came across a photographer’s website that stopped me dead in my tracks. Not because I was so astonished by the work, but because I literally did not know what to do from the homepage. Don’t get me wrong, Kloster Photography‘s work appears quite professional and inspired, but the landing page may have killed the moment. Kids, here’s a quick guide:
-do not use tiles for your contact info, especially when the tiles are misplaced and/or scattered.
-do not use scrolling viewers for your portfolios. Yes, it’s efficient, but its frustrating and non-instinctive. It also leaves no good way for clients and creatives to reference your photos.
-if objects are click-able, make it obvious. If not, don’t.
-do not advertise portfolios or information that are not actually available, or “coming soon.”
-most importantly, do not confuse the viewer. let them in, show them around, keep it simple.